India leads the Asia-Pacific region in its intent to travel in the second half of 2022 with 50% Indians expressing the desire to spend more money on booking a vacation in the world’s largest survey of travel intentions from Travel Lifestyle Network (TLN) in a post-pandemic setting.
While international travel still remains a point of contention among many, with only 15% respondents willing to travel abroad, 29% people are planning to vacation in India. India emerged as the global leader in domestic travel with 24% people undertaking at least one vacation every month, for which the global average stands at 11%. The country is also way-ahead of its global counterparts in business travel with almost 18% Indians travelling for work within the country once a month.
With participation from 179,446 people across 28 countries, the survey, released this week, was conducted by PR consultancy group Travel Lifestyle Network (TLN), and compiled by Thrive and market intelligence firm AudienceNet. The survey provides insight into the state of travel across the 28 relevant markets including travel behaviour patterns.
In terms of leisure travel, over 36% Indians are most likely to take road trips in 2022, followed by long weekends influencing 34% of Indians to bite the travel bug. In terms of factors influencing travel behaviour, India is at par with the global average, as at least 26% of Indians indicated that their destination choice would be based on value for money, while 22% attributed it to a relaxing experience.
Virginie Le Norgant, President, Travel Lifestyle Network said: “Our report clearly shows how the rising cost of living is influencing every travel decision made today. This global survey highlights how an increasing number of consumers are seeking value-for-money when booking their leisure trip. Price, not necessarily quality, is going to be a key differentiator to attract consumer spend in the remainder of 2022 and in early 2023.”