Hyatt Hotels Corporation is expanding its brand portfolio in Asia-Pacific with a pipeline of landmark luxury and lifestyle hotels and resorts that are expected to open in late 2022 and 2023.
The expansion will see several brands entering new markets, such as The Unbound Collection by Hyatt brand in Japan, the Andaz brand in Thailand, and the Hyatt Centric brand in South-east Asia with a new hotel in Malaysia.
Fuji Speedway Hotel, the first hotel under The Unbound Collection by Hyatt will open in October with 120 rooms. Located in Shizuoka and 80 minutes by car from Tokyo, the property is set amid Mount Fuji and the legendary Fuji Speedway racing circuit, offering a getaway for motorcar lovers and professional racers, business executives, couples and families alike.
Also opening in October is 222-room Hyatt Centric Kota Kinabalu, the first Hyatt Centric brand in South-east Asia, while Andaz Pattaya Jountien Beach will open in 4Q2022 with 204 rooms.
Some of the additional luxury and lifestyle hotel openings planned for 2022 and 2023 include Grand Hyatt Shenzhou Peninsula, Park Hyatt Kuala Lumpur, Andaz Macau, Grand Hyatt Kunming, Andaz Nanjing Hexi and Alila Donghu Wuhan.
The recent opening of Park Hyatt Jakarta marked the first of Park Hyatt in Indonesia.
Confident in the region’s path to recovery, Carina Chorengel, senior vice president-commercial, Asia-Pacific, Hyatt said: “As people seek to reconnect, explore new destinations, or revisit reliable favourites, we are seeing greater demand for premium accommodations and longer stays at Hyatt hotels.”
Speaking at the Media Event in Jakarta as part of its Journey with Hyatt across Asia roadshow last week, Chorengel noted that there is growing demand for premium rooms, suites and villas.
According to her, properties in Asia-Pacific – Australia, South Korea, and South-east Asian countries – are thriving, while China hotels and resorts are well supported by the domestic travel market.
“With nearly 70 per cent of our global portfolio classified as luxury and upper upscale, we are well positioned to meet the growing demand from high-end travellers in each segment we serve,” she added.
Hyatt is all set to join in the current travel trend, where sustainability is the new luxury and immersive, authentic experience on the rise.
In her presentation, Angelina Hue, director of brand marketing and communications Asia-Pacific, Hyatt, said: “(The) Alila brand is a great embodiment of what it means to be sustainable yet offering luxurious experience.”
Alila Villas Uluwatu Bali works on zero waste operation, as explained by the hotel’s general manager, Hemal Jain. He shared that all waste generated on the property is taken to the hotel’s lab, where it is segregated and donated to like-minded organisations for converting into useful items.
Some examples of how the hotel is internally converting items include turning ice buckets into lamp shades, rubber tyres into planter boxes, wine bottles into glasses, and (used) room slippers shredded and used as bean bag stuffing.
“People want to make choices that are responsible and resonate with their personal values,” said Hue.