Hugo Boss the latest lux brand to launch resale offer
Luxury fashion brand Hugo Boss has committed to a premium resale platform, which is set to launch in the third quarter of this year, encouraging customers to buy pre-owned items.
According to the company, resale is a fast-growing market that helps reduce the fashion industry’s impact on the environment. Hugo Boss expects the initiative to extend its products’ life cycle and help limit its resource consumption.
The online platform allows customers to return their used items to Hugo Boss in return for a credit that can be spent online on new or pre-owned items, or in-store. After a quality check, the pre-owned products will be sold on Hugo Boss Pre-Loved and ready for their second life in a new wardrobe.
In addition, Hugo Boss will also launch a care and repair service to help customers cover the repair of their clothes and ensure the items can last longer.
These are parts of Hugo Boss’s broader strategy unveiled on Earth Day to enhance its circular business model. The German fashion house also reports its circular products must meet three requirements: being made from renewable or recycled materials, being fully recyclable, and designed for longevity.
“The high quality of our products allows them to have several lives, and our entry into the growing resale market is a natural step for us as a company,” said Heiko Schafer, COO of Hugo Boss.