how-restaurant-brands-is-translating-western-fast-food-for-asian-markets-–-inside-retail

Restaurant Brands International’s Apac president Rafael Odorizzi. Supplied

As Restaurant Brands International accelerates its store roll-out program across Asia Pacific, the company is focusing on enhancing the customer experience, including market-specific menu adaptations, building its own delivery network and introducing a new brand to the region. In an interview with Inside Retail, Apac president Rafael Odorizzi said the company expects that between 2020 and 2025 the global fast-food industry will grow by at least US$90 billion, with the majority of that growth in

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