How embracing sustainability became the latest status symbol
Forget prioritising pheasant numbers – now some of the largest estates in the country are swooping up the latest solar equipment, installing state-of-the-art wood chip burners, and it seems the bigger your plantation, the better. International airlines are investing in acres of land across the United Kingdom in order to offset, and fashion giant Kering (who boast a portfolio of brands including Gucci and Saint Laurent) are funding the preservation of vital forests and biodiverse farming around the world.
British landowners are transforming age-old estates into sleek and sustainable operations. Look to the Duke and Duchess of Richmond’s booming organic farm at Goodwood, Aldred and Fiona Drummond teaming up with royal interior designer Ben Pentreath to build an entirely sustainable town, and the Bamford family’s ever growing energy-efficient empire needs no introduction. There is no doubt that embracing sustainability is the new status symbol.