18/05/2022

THAILAND DAILY

NEWSPAPER / MAGAZINE / PUBLISHER

how-acme-de-la-vie-is-riding-the-korean-wave-around-the-world

How Acmé de la Vie is riding the Korean wave around the world

In the fashion industry, Korea has a reputation for being at the forefront of trends. But with the exception of a few names like Gentle Monster, until recently, even its most popular labels didn’t have a big presence outside of Asia.  But that is starting to change. With K-Pop bands like BTS and Blackpink becoming household names in the West, and Korean beauty brands like Innisfree sitting alongside L’Oreal, Korean fashion is primed to break through. Acmé de la Vie (ADLV) is one of the

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