Homer x Prada Is a Full-Circle Moment for Frank Ocean
What exactly is Frank Ocean up to when he’s not blessing us with certified eargasms? Starting his own luxury company, apparently. On August 6, the 33-year-old artist announced Homer, his own independent American luxury brand.
Beginning August 9, the inaugural Homer collection will be available exclusively at the label’s New York store at 70-74 Bowery. In addition to luxury jewelry pieces — handcrafted in Italy using 18 karat gold, recycled sterling silver, hand-painted enamel, and diamonds exclusively grown in an American diamond lab for Homer — the debut assortment includes silk scarves printed with shapes that mirror those seen in the jewelry line.
That’s not all, though. It appears a multi-faceted Homer x Prada collaboration is on the way as well.
In the expansive catalog, alongside plenty of shiny things and silky things, we see two collaborative Prada bags and a hooded anorak worn by Ocean himself. No co-branding and no Homer-specific touches, nothing that seems to really match the scarves or jewelry, except for maybe some silver hardware.
Considering that Homer has only been vaguely defined a “luxury company,” its output doesn’t seem to have any clear delineations. It could make only jewelry or it may one day design a clothing capsule. Who’s to say an entire Prada collection may not be forthcoming?
The Homer x Prada collab is certainly a full-circle moment for Ocean, who has famously worn the Italian luxury label at high-profile events — he loves a fancy anorak — and also starred in official campaigns for the fashion house.
No surprise that there’s little information about the Prada collaboration given that Homer itself is still pretty shrouded in mystery but expect a full reveal to come sooner, rather than later.