HermesFit is launching a four-day activation in New York, complete with Carré yoga classes.
Hermes introduces new accessories range with a campaign showcasing the joys of movement. HermesFit carries the house’s well-known silk textiles and pieces with a fitness twist, like stretching belts and the Flex Sneaker.
In the campaign film titled “Start the Movement,” models start off stretching in an ancient Roman gymnasium. Different activities, such as hula hooping, showed off Hermes bangles, while a woman rock climbing used a cross-body pouch as a chalk bag. Meanwhile, leather gloves were put on to use a punching bag and to practice Muay Thai.
HermesFit is launching a four-day activation in New York. The event will house workout classes, have custom Hermes barbells, and kettle bells displayed, and have a boxing ring and a climbing wall. Fitness activities include belt stretching, Carré yoga (using their famous scarves for poses), and even posing classes.
“With creative flair, HermèsFit puts the house’s accessories in the limelight, in close contact with materials. Silk unfurls and shows its colors, shoes take lightness to the next level, belts test their agility, and fashion jewelry raises the bar of radiance,” says the French house to describe the collection. They invite customers to be everyday athletes with “elegance and agility.”
Images from Hermes.