In its 2021 Impact Report, Gucci lists its future plans as Ellen MacArthur Foundation’s newest strategic partner. Here’s what to expect from the fashion giant.
One of the many factors that businesses need to consider includes its long-lasting effects on the environment. And here’s the thing: the fashion industry is no exception to that. From the efficient use of resources to labor concerns, the prevalent concern of fast fashion, and more, these are just some of the many things that need to be considered.
In order to address these issues, fashion giant Gucci published a detailed report on Equilibrium.Gucci.com last July 5, 2022. Aside from announcing that it has become a Strategic Partner of the Ellen MacArthur Foundation in it, Gucci also detailed its ongoing commitment to generate positive change for people and the planet—part of its plan to accelerate its vision of a circular economy for the future.
Here’s what the brand lists in their second Impact Report.
The 2021 Gucci Equilibrium Impact Report
Together with the Ellen MacArthur Foundation, Gucci will be able to fulfill its commitment of finding solutions that create a lasting, positive impact on both nature and the community as a whole. How? By building on Gucci’s past efforts, which are geared towards its future ambitions.
All these and more can be found in the 2021 Gucci Equilibrium Impact Report, which expands on the many initiatives that the House has created to achieve tangible and measurable results. This, of course, factors current events that have affected not just the brand, but also its partners, patrons, and the rest of the world—like the COVID-19 pandemic, for example.
“For us, purpose and progress are paramount to the very ethos of Gucci,” Marco Bizzarri, the current President and CEO of Gucci, writes. “Our mission is to encourage everyone to express their full selves: their gender, sexuality, race, ethnicity, culture and disability.”
“This ethos also extends to the planet, as well as the way we work and the methods and materials we use to make our universe come to life through our myriad products,” he continues. “Over the last year, our commitments to building a responsible and sustainable business have been just as important as our creative identity. In fact, we see our creativity as our strongest tool for finding new solutions to move forward into a better future.”
Gucci’s Circular Economy Strategy, Explained
In an ever-changing world of fashion, brands need to constantly evolve and grow to keep up with these trends. Driven by Gucci’s philosophy to constantly evolve and act to support social and environmental transformative change, the strategic partnership of the House with the Ellen MacArthur Foundation includes building on Gucci’s existing circular economy strategy.
But what exactly does a circular economy strategy mean? Defined as “a model of production and consumption, which involves sharing, leasing, reusing, repairing, refurbishing and recycling existing materials and products as long as possible,” this practice revolves around reducing waste to a minimum.
Thus, Gucci’s key principles are built on this trinity: eliminating waste and pollution, circulating products and materials, and regenerating nature. In application, the brand prides itself on using recycled materials to inspired design and innovation, including its Gucci Off The Grid collection (which now includes more than 70 products—from shoes to accessories and luggages) and its pioneering animal-free Demetra material.
Gucci for the Planet
“We protect biodiversity and embrace nature-positive strategies for the future while seriously reducing our footprint across our direct operations and our supply chain,” Gucci writes in its 2021 Impact Report. “[This includes] developing eco-friendly sourcing solutions, innovative materials, and processes with a circular approach.”
As part of its long-term, sustainable practices—geared for the environment, Gucci’s 2021 Impact Report highlights on taking responsibility during its manufacturing process. How? Through increased raceability for raw materials at a 95% traceability rate with 99% traceability for plant-based and animal-based materials.
Waste is a common byproduct when manufacturing and too much of it can harm the environment. Thus, in Gucci’s new program, they have recovered 290 tons of leftover leather, 215 tons of textile scraps, 67 tons of metal accessories, and have likewise donated 9,000 meters of fabric to NGOs in Italy through Gucci Up.
What’s more, the brand has worked on reducing its leather manufacturing footprint Gucci Scrap-less, with 13 tanneries participating in the program. Through this initiative, they’ve reduced 253 tons of leather scraps, saved 9.5 million liters of water, avoided 15,730 kilograms of waste production, and avoided 1,085 tons of Carbon Dioxide emissions.
The brand’s other initiatives can be found here:
Gucci for the People
“Together, we’re focused on the critical aspects that affect our employees, our industry and our communities while envisioning new opportunities for the future,” Gucci expresses.
The success of a brand is reflected on its team, and Gucci knows that for a fact. Thus, it rolled out initiatives that are geared toward the well-being and betterment of its team. In line with promoting inclusivity, equity and gender parity—both in corporate and retail—Gucci now has 58% female members in management roles and 42% female members in senior management roles.
With the prevalence of a pay gap between genders, Gucci aims to achieve gender pay equity for equivalent positions by 2025, as it starts off by analyzing global gender pay parity in over 45 countries. In fact, it has already started developing its first Gender Gap report with an initial focus on its workforce in Italy. That way, it can identify opportunities and implement actions to promote an inclusive culture.
Looking beyond gender, Gucci also wants to level the playing field for underrepresented talent by providing more opportunities for disabled people in its workplace. How? By establishing partnerships with organizations that specialize in cultivating underrepresented talent.
More brand initiatives can be found here:
“Reflecting on the past 100 years of Gucci has made it clear that our collective future must evolve into something very different,” Bizzarri writes. “Looking forward, we will be championing the new and exciting possibilities for us to further balance the equilibrium of people and the planet. A century from now, we want the decisions and actions that we make now to be ones that future generations will be proud of.”
Photos from Gucci