Dorsett Hospitality International births new ‘aparthotel’ brand
Dorsett Hospitality International has paved the way into London for its new brand Dao by Dorsett, with the first property opening this June.
Dao is conceived to be socially and locally driven, adopting an ‘aparthotel’ model where guests enjoy their own custom living space in fully serviced apartments alongside multiple touchpoints to interact with their local environment.
Establishing Dao’s first property in London, through Dao West London, signals the brand’s mission to be positioned in central locations and lively neighbourhoods across the world. Dao West London also kicks off a strong launch pipeline, which includes an Asian opening this summer.
Dao West London, situated in Shepherd’s Bush, west London, will feature 74 fully serviced apartment units overlooking Shepherd’s Bush Green. The property is a five-minute walk from the underground station, the retail haven of Westfield London as well as White City.
Winnie Chiu, president, Dorsett Hospitality International, said: “Dao translates into English as ‘the way’ and emphasises how our hotels will lead and pave the way in letting our independent, dynamic guests explore the community and immerse themselves in the local area.
“The world has changed irrevocably in recent years, but the value of connections is more priceless than ever. By offering a longer-stay option with thoughtful services and amenities, our guests will be able to maximise their time reconnecting with friends and loved ones as travel continues to resume and is defined by connecting with your local community.”