The Entertainment app, formerly known as the Entertainment Book, has relaunched with a new campaign by M&C Saatchi Group called ‘Tap for Fun’. The app, which offers users discounts and offers across dining, shopping, and travel, is marking its first-ever direct-to-consumer campaign.

In a video, a woman is seen trying to tap her neighbour to perhaps see if she can magically become ‘fun’. The copy is simple, effective and entertaining (see what Ad Nut did there?). The campaign is complemented by a series of images that show things that are unsafe to tap such as a bumblebee, encouraging users to instead tap the app for fun. asia%2fcontent%2fEntertainment

The campaign will be testing new brand channels across BVOD, Youtube, social and search with an OOH test in South Australia and Perth.


ECDs: Avish Gordhan; Richard Donovan Creative Team: Nicole Conway; Tim Batterham

Senior Strategist: Amy Grant

Group Head: Charlie Elliott

Senior Producer: Vanessa Fernandez

Design Director: James Jamias

Integrated Designer: Ian Hartigan

Media Agency: Bohemia

Head of Strategy: Max Broer

Connections Designer: Caitlin West

Business Director: Natasha Young

Media Manager: Abbey Tarlinton

Media Executive: Alana Mazza

Media Coordinator: Hana Purvis

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