Miu Miu channels 90s nostalgia with their Tennis Club launch, set in Saint-Tropez and filled with chic athleisure.
The sun shone down in Saint-Tropez as Miu Miu takes over for the launch of the Miu Miu Tennis Club on the 16 July. Located in a retro-styled tennis court, the exclusive, one-day only event saw guests sporting Miu Miu sets from its Fall Winter 2022 collection. Moving away from the workwear-inspired collection of previous seasons, Miu Miu comes back with a ubiquitous silhouette and re-invented it for its latest runway. The serve this season (no pun intended) was the sporty interpretation of the iconic Miu Miu micro-minis; with a narrower waistband and pleated cotton with athletic blue and red, the skirt was paired with polos and accessorised with retro, white sunnies. Models channelled their inner tennis pro as they posed and showed off on the court.
Fashion bloggers Chiara Ferragni, Veronica Ferraro and Tina Leung, fashion editor Julia Hobbs and model Camille Rowe were seen in attendance as Miu Miu offered guests a full range of leisure activities. As long-time friends of the fashion house, the celebrity guests were dressed in Miu Miu; carrying bags made from the brand’s signature matelassé leather. Synonymous with the label’s independent spirit and fine craftsmanship, the matelassé has graced countless Miu Miu accessories from shoulder bags to pouch tricks to smartphone holders. Now, for the Tennis Club launch, it can be seen adorned by the It girls of Miu Miu. The bags were paired with midi dresses with a slip-style silhouette and summer, minimalist pumps. Their outfits exude a combination of carefreeness and elegance.
Miu Miu’s Tennis Club launch recalled motifs dating as far back as some of their collections from the 90s and explored the idea of summer nostalgia.
Other attendees were: Jordan Grant, Laura Haddock, Veronika Heilbrunner, Vanessa Hong, Mimi Keene, Susie Lau, Rina Lipa, Paola Locatelli, Olivia Neill, Mia Regan, Angela Rosaz Saiz, Camille Rowe, Emili Sindlev, Olivia Singer and Chloe Wise.
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