AMI Opens First American Flagship Store In the Heart of SoHo

AMI’s first American flagship store has finally opened its doors in New York City. Located in the heart of SoHo at 77 Greene Street, the cavernous 2,000-square-feet location will offer a range of menswear, womenswear, and accessories from the French fashion house — including an exclusive collaboration with NYC artist Kevin Lyons.

AMI’s latest global store concept is equal parts retail space and design experiment. The interior was designed entirely by Alexandre Mattiussi, AMI’s founder and creative director, with an emphasis on creating a unique atmosphere akin to a modern funhouse. Think large, floor-to-ceiling mirrors, concrete walls, and a metallic mesh ceiling fitted with neon lights, just to name a few details.

To celebrate the opening, the house teamed up with Lyons for a limited-edition collab available only at the NYC flagship and AMI’s US online shop. Lyons reinterprets a selection of AMI’s unisex basics, including four T-Shirts and four hoodies, adorned with three different illustrations in his signature cartoon aesthetic.

“When I think of New York, I think of corners where you and your friends hang, listen to music, [and] watch the city go by,” Lyons says. “This is also exactly what AMI is about. The monsters I draw wear all types of hats, and it’s because they’re from New York. AMI has always been the red hat. So red hats for everyone.”

Get an intimate look at the store above, and shop the AMI x Kevin Lyons capsule exclusively at the new flagship and AMI’s US online shop.


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