Aline Santos, chief brand officer and chief equity, diversity and inclusion officer at Unilever, is chairing Campaign‘s coveted Global Agency of the Year Awards 2022.
Santos is behind the FMCG company’s #Unstereotype initiative, which aims to break outdated stereotypes and harmful social norms.
The deadline for entries is on 6 February, with an early-bird deadline on 13 January. Agencies can enter here.
Santos said: “First and foremost, awards bring awareness of good work. This awareness provides lots of learnings, inspiration, and also a sense of being proud of the work that we’re doing in the profession we are in.
“I think that in the past 10 years, because of many different aspects, the profession of being a marketer or being in a creative agency has been challenged, in that people are not as proud as they used to be. I think these awards, if we award for the right reasons, can be a source of inspiration for people to come into this profession.”
The winners will be revealed at an awards ceremony in May next year in London.
They will be selected by a panel of global and regional chief marketing officers. The process will be audited by PwC to ensure trust and transparency.
There are 30 prizes up for grabs including: Brand Experience Agency, Consultancy, Customer Engagement Agency, Digital Innovation Agency, Independent Agency, In-House Agency, Media Agency, Performance Agency, and PR Agency. Categories for individuals include the opportunity to be named Campaign‘s Global Creative Leader of the Year and recognition for internal diversity and inclusion initiatives.
Last year, Denmark’s &Co was named the Gold winner in the Creative Agency of the Year category. Ogilvy was named Global Network of the Year.